TY  - BOOK
AU  - Zeithaml, Valerie A.,
AU  - Bitner,Mary Jo
AU  - Gremler,Dwayne D.
TI  - Services marketing : integrating customer focus across the firm
SN  - 9780078112102
U1  - 658.8 
PY  - 2018///
CY  - New York
PB  - McGraw Hill Education, 
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes index
ER  -