Zeithaml, Valerie A., <br/><br/>
Services marketing   integrating customer focus across the firm 
Valarie A. Zeithaml 
 - Seventh   Edition 
 - New York:  McGraw Hill Education,   2018. 
 - xxviii, 514 pages :  figures, images, tables ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780078112102 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / Z372s