TY  - BOOK
AU  - Wood, Natalie T.,
AU  - Muǫz,Caroline K.
TI  - #Share: how to mobilize social word of the mouth (sWOM)
T2  - Digital and Social Media Marketing and Advertising Collection
SN  - 9781631574412
U1  - 658.872 
PY  - 2017///
CY  - New York
PB  - Business Expert Press
KW  - Word-of-mouth advertising
KW  - Viral marketing
KW  - Social networks
KW  - Branding (marketing)
KW  - Consumer behavior
KW  - Internet marketing
KW  - Social media
KW  - economic aspects
N1  - Includes index; Includes bibliographical references
ER  -