Internet marketing : history, concept and strategies / Adam Mike.

Includes bibliographical references and index.

Integrated marketing communications -- Market analysis and competitor analysis -- Research methodologies -- Survey and measuring purchase behaviour -- Survey of consumption expenditure -- Securing e-commerce: a systematic approach -- Electronic commerce for small to medium sized enterprises -- Promotion: integrated marketing communication -- The risks and rewards of electronic commerce.

"Marketing is all about reaching your target audience at the right place and at the right time. With more than 4.8 billion people using the internet today, internet marketing is one of the easiest and most affordable ways to reach your prospects. The word "internet marketing" refers to all online advertising of goods and services. Regardless of the type or scale of your company, you can use a variety of online channels and methods of communication to create an extensive internet marketing strategy that makes it easier for customers and clients to find you. Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales. Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages. Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues. From emails, search engines, social media posts, and blog articles, there's one common theme among all of these tactics: They all focus on delivering content. This book describes the importance of digital resources such as social media and web analytics for the purpose of undertaking digital marketing. Internet Marketing is designed for students of business and management courses specializing in marketing. The book would also be useful for marketing professionals"-- Back cover.