Awareness, usage and effects of e-commerce among clothing vendors in the municipality of Buhi / Vien T. Lacoste, Alaysa O. Ladao, and Aira F. Lecitivo.,

Undergraduate Thesis (BSOA)- Office Administration. Camarines Sur Polytechnic Colleges, 2025.

Includes bibliographical references.

This study explores the awareness, usage, and effects of e-commerce among the clothing vendors in the municipality of Buhi. This study examines the awareness, adoption, and impact, and impact of e-commerce among clothing vendors in Buhi's public market. The study revealed that fourteen mainly older, female respondents, who have been in the second-hand clothing business for over 10 years, participated. Most had access to technology, but half of them did not sell online. For those who did, Facebook Marketplace was the most popular platform, with little use of Shopee. The findings showed that while the vendors had a moderate understanding of e-commerce, especially in communicating with customers, they lacked knowledge about technical aspects like setting up accounts and managing inventory. They mainly got information from traditional media and personal contacts, with little engagement in digital or government resources. Although they saw some positive impacts of e-commerce, such as increased sales and customer reach, they faced challenges like high prices, limited teach access, scams, and delivery issues. The study found significant links between the vendors' demographic and their use of e-commerce. It concluded that while e-commerce has growth potential, there's a need for training, better infrastructure, and supportive policies to help clothing vendors in Buhi succeed in the digital market. Overall, the findings highlight that while e-commerce offers clear opportunities for growth and competitiveness, local vendors are not yet fully equipped to maximize its potential, and targeted training improved infrastructure, and responsive policies are essential to empower them and ensure their sustainability in the evolving digital economy.