Macro perspective of tourism and hospitality.

Includes bibliographical references and index.

Globalization agenda in tourism -- The influences of marketing on travel, tourism and hospitality -- Marketing communications -- Global branding -- Destination image and ecotourism -- Competitive analysis of resorts: a strategic perspective -- Human resource management -- Sustainable tourism -- Food and wine tourism -- The future of tourism and tourism and hospitality.

"Over the time social and economic paths have been affected by the vibrant changes in social and economic actors' behaviors. Traditional market sectors have progressively changed their boundaries with the aim to better satisfy market expectations and needs. Old market domains are progressively disappeared as consequence of their inability to be aligned with social and economic evolutions and new market are emerging pushed by the new consumers' requests. Hospitality and Tourism industry benefits almost every sector of the economy of a nation. Both developing and developed nations of the world are working to promote this industry to accelerate growth and development in their individual nations and in the world as a whole. Tourists allover the world take great interest in the indigenous products of the places they visit. So communities make all efforts to maintain any quaint industry or form of art they specialize in. In this book, you will learn how to apply marketing knowledge and skills to the hotel and tourist industry. You will learn best practices for building customer loyalty and creating a global brand and learn how to efficiently communicate to stakeholders through integrated marketing communications. The great number of variables engaged in tourism dynamics represents a critical condition for the definition of wider conceptual framework on which are based the efficient and effective managerial models and instruments for tourism sector." -- Back cover