Nutrition science, marketing nutrition, health claims, and public policy / Edited by Dilip Ghosh, Diana Bogueva, and R. Smarta.

Includes bibliographical references and index.

Introduction -- Part 1. Nutrition science -- Evidence-based nutrition communication: opportunities and challenges -- Clinical applications of whey protein -- Prospects of using biologically active substances to prevent depression -- Nutrition needs for lifestyle changes and managing disorders -- Part 2. Nutrition marketing -- Integrated marketing communication on health-related consumer behavior -- How evidence-based nutrition science supports nutrition communication and marketing: an Indian perspective -- Packaging - a tool for controlling food waste -- Traditional food systems: going backwards to move forward towards finding solutions to nutritional problems -- Behavioral nutrition -- Nutritional marketing -- Supply chain challenges in nutraceutical manufacturing companies: tools to combat COVID-hit business environment -- Rise of nutraceuticals as FMHC products in India -- The pursuit of natural medicine-a current perspective -- Part 3. Social marketing & responsibility -- Improving health and nutrition behavior through a social marketing campaign -- Social media as a new platform for nutritional and health messages -- Supporting health eating behavior through social marketing -- Part 4. Consumer perception & insight -- Cross-cultural perspectives on nutrition and health claims -- Consumer-centric innovation in food and nutrition industry -- Personalized nutrition: from science to consumer -- Consumer perception & in-sight: role of brand equity -- Part 5. Public health policy & regulation -- Nutrition marketing and public policy -- Food policy, nutrition & population health in New Zealand -- Delivering health and wellness through foods: a South Asian regulatory perspective -- Integration of planning and health promotion policies and nutrition education for healthy vegetable and fruit intake in school students -- Part 6. Holistic health -- Home remedies and traditional medicines for energy and nutrition -- Functional nutrition for healthy and active longevity.

"Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource. Includes case studies, points-of-view, literature reviews, recent developments, data and methods Explores intrinsic and extrinsic motivators for consumer purchasing behaviors Covers each aspect of "Seed to Patient" pathway." -- Provided by publisher