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Strategic management in tourism and hospitality w/ total quality-management / Don M. Magpantay, Augusto R. Matias, and Angelie Marie L. Vizconde.

By: Contributor(s): Material type: TextTextPublisher: Manila : EDRIC Publishing House, 2023Description: 124 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9786218179547
Other title:
  • Strategic management in tourism and hospitality with total quality-management
Subject(s): DDC classification:
  • 658.4012 M275s
Contents:
The nature of strategic planning -- The business vision and mission -- Analyzing a company's external environment -- Analyzing a company's resources and competitive position -- Crafting a strategy: the quest for competitive advantage -- Strategy analysis and choice -- Executing the strategies: management and operations issues -- Executing the strategies: marketing, finance/accounting, R&D, and mis issues -- Corporate governance and ethics -- Total quality management systems: hospitality and tourism management.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Filipiniana Section FIL 658.4012 M275s 2023 (Browse shelf(Opens below)) 1-2 Available 029638
Books Books Main Library Filipiniana Section FIL 658.4012 M275s 2023 (Browse shelf(Opens below)) 2-2 Available 029639

Includes bibliographical references.

The nature of strategic planning -- The business vision and mission -- Analyzing a company's external environment -- Analyzing a company's resources and competitive position -- Crafting a strategy: the quest for competitive advantage -- Strategy analysis and choice -- Executing the strategies: management and operations issues -- Executing the strategies: marketing, finance/accounting, R&D, and mis issues -- Corporate governance and ethics -- Total quality management systems: hospitality and tourism management.

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