Strategic management in tourism and hospitality w/ total quality-management / Don M. Magpantay, Augusto R. Matias, and Angelie Marie L. Vizconde.
Material type:
TextPublisher: Manila : EDRIC Publishing House, 2023Description: 124 pages : illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 9786218179547
- Strategic management in tourism and hospitality with total quality-management
- 658.4012 M275s
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
Main Library | Filipiniana Section | FIL 658.4012 M275s 2023 (Browse shelf(Opens below)) | 1-2 | Available | 029638 | ||
Books
|
Main Library | Filipiniana Section | FIL 658.4012 M275s 2023 (Browse shelf(Opens below)) | 2-2 | Available | 029639 |
Includes bibliographical references.
The nature of strategic planning -- The business vision and mission -- Analyzing a company's external environment -- Analyzing a company's resources and competitive position -- Crafting a strategy: the quest for competitive advantage -- Strategy analysis and choice -- Executing the strategies: management and operations issues -- Executing the strategies: marketing, finance/accounting, R&D, and mis issues -- Corporate governance and ethics -- Total quality management systems: hospitality and tourism management.
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