Learning Resource and Development
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Services marketing / S.K. Baral, Ruchi Tripathi, and D.D. Tewari.

By: Contributor(s): Material type: TextTextPublisher: New Delhi, India : Amiga Press Inc., 2021Description: vii, 506 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789390012541
Subject(s): DDC classification:
  • 658.8 B231s
Contents:
Introduction to services marketing -- The service economy -- Classification of services-- Service quality - The core value -- Marketing of services -- Product-The service pack -- Pricing-Communication services -- Place-Location and service channels -- Promotion-communication and relationship -- Physical evidence- Creating the context -- Process-organizing the service -- People-The participants in service -- Globalization of services.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 658.8 B231s 2021 (Browse shelf(Opens below)) 1-1 Available 029615

Includes index.

Introduction to services marketing -- The service economy -- Classification of services-- Service quality - The core value -- Marketing of services -- Product-The service pack -- Pricing-Communication services -- Place-Location and service channels -- Promotion-communication and relationship -- Physical evidence- Creating the context -- Process-organizing the service -- People-The participants in service -- Globalization of services.

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