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3GE Collection on business management : pricing strategies - a marketing approach /

Contributor(s): Material type: TextTextPublication details: New York : 3G E-Learning ; 2021.Description: x, 301 pages : illustrations ; 26 cmContent type:
  • rdacontent
Media type:
  • rdamedia
Carrier type:
  • rdacarrier
ISBN:
  • 9781984647085
Subject(s): DDC classification:
  • 658.816 C685
LOC classification:
  • HF5416.5  .S38
Contents:
Business policy and strategic management -- Pricing strategy -- Pricing in marketing strategy -- Role of price in the marketing mix -- Develop a price structure -- Managing price variances -- Broader considerations in pricing.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 658.816 C685 2021 (Browse shelf(Opens below)) 1-1 Available 027905

Includes bibliographical references and index.

Business policy and strategic management -- Pricing strategy -- Pricing in marketing strategy -- Role of price in the marketing mix -- Develop a price structure -- Managing price variances -- Broader considerations in pricing.

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