Web analytics strategies for information professionals / edited by Mange Ram.

Includes bibliographical references and index.

Information technology in library on information professionals -- Library participatory networking, social networks, and Web 2.0 -- Impact of information technology on information professionals in library -- As information resource manager in library science -- Role for library representatives in network governance -- Web based library service and information technology -- Development of IT skills for information professionals in library -- Definition of digital libraries and personalized services.

"Web analytics present a treasure trove of data for those who know how to access and interpret it. Web Analytics Strategies for Information Professionals helps librarians understand what Web analytics are and the information that can be gained from making use of them. Researcher argue that library jobs and jobs for information professionals are changing at the same-or even greater as experienced in other parts of our economy and society. Recent scholarship focused on the intersection of libraries and web analytics has highlighted the value of web analytics tools in the enhancement of online library services and content. Web analytics has been traditionally been defined as "the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage." Web analytics provide unique opportunities for archivists developing and maintaining freely available digital archives and repositories. These online, open-access collections differ from traditional proprietary resources that are limited to a specific library user community. As Loftus discusses, the use of page views as an indicator of success is problematic for traditional library institutions as their potential user base is more limited. The book highlights the contemporary issues and challenges for the information professionals in digital age." -- Back cover