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Franchise management for dummies / Michael H. Seid and Joyce Mazero.

By: Contributor(s): Material type: TextTextSeries: For dummiesPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2017Description: xvi, 412 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119337287
Subject(s): DDC classification:
  • 658.8708 Se421f 23
LOC classification:
  • HF5429.23 .S45 2017
Contents:
Wrapping your brain around franchising -- Buying a franchise -- Operating like a well oiled machine -- Expanding or cashing out -- Building your own franchise -- The part of tens -- Mirror, mirror, on the wall -- The legal issues -- Researching franchise opportunities -- Raising capital: wowing, wrangling, and winning -- Choosing a location -- Getting the goods -- Training and hiring -- Working with franchisors and fellow franchisees -- Attracting and keeping customers -- Acquiring other franchises -- When the end is nigh -- From small business owner to franchisor -- Recruiting franchisees -- Expanding abroad: international franchising -- A world of good with social franchising -- Ten keys to franchisee success -- Ten questions to ask before becoming a franchisor.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 658.8708 Se421f 2017 (Browse shelf(Opens below)) 1-1 Available 026671

Includes index.

Wrapping your brain around franchising -- Buying a franchise -- Operating like a well oiled machine -- Expanding or cashing out -- Building your own franchise -- The part of tens -- Mirror, mirror, on the wall -- The legal issues -- Researching franchise opportunities -- Raising capital: wowing, wrangling, and winning -- Choosing a location -- Getting the goods -- Training and hiring -- Working with franchisors and fellow franchisees -- Attracting and keeping customers -- Acquiring other franchises -- When the end is nigh -- From small business owner to franchisor -- Recruiting franchisees -- Expanding abroad: international franchising -- A world of good with social franchising -- Ten keys to franchisee success -- Ten questions to ask before becoming a franchisor.

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