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Introduction to multimodal analysis / Per Ledin and David Machin.

By: Contributor(s): Material type: TextTextPublisher: London : Bloomsbury Academic, 2020Edition: Second editionDescription: xii, 244 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781350069138
Subject(s): DDC classification:
  • 302.222 L499i 23
LOC classification:
  • P93.5
Contents:
What is multimodal analysis? -- Pictures and images -- Modality: experiencing the world through images -- The meaning of colour in visual design -- The meaning of typography -- Textures and materiality -- Composition and page layout -- Diagrams and flow charts.
Summary: "Providing a clear model that students can follow, the second edition of Introduction to Multimodal Analysis contains fresh, contemporary examples ranging from product packaging and website layouts to film adverts and public spaces. It also features two new chapters on texture and diagrams, as well as a helpful image index that demonstrates how multimodal texts can be analysed from different perspectives. With chapter summaries, student activities and a companion website hosting the images in full colour, this book remains an essential guide for students studying multimodailty within visual communication."-- Back cover
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 302.222 L499i 2020 (Browse shelf(Opens below)) 1-1 Available 026447

Includes bibliographical references and index.

What is multimodal analysis? -- Pictures and images -- Modality: experiencing the world through images -- The meaning of colour in visual design -- The meaning of typography -- Textures and materiality -- Composition and page layout -- Diagrams and flow charts.

"Providing a clear model that students can follow, the second edition of Introduction to Multimodal Analysis contains fresh, contemporary examples ranging from product packaging and website layouts to film adverts and public spaces. It also features two new chapters on texture and diagrams, as well as a helpful image index that demonstrates how multimodal texts can be analysed from different perspectives. With chapter summaries, student activities and a companion website hosting the images in full colour, this book remains an essential guide for students studying multimodailty within visual communication."-- Back cover

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