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International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe, and Alexandra Kenyon.

By: Contributor(s): Material type: TextTextPublisher: Andover, Hampshire : Cengage Learning EMEA, 2022Edition: Ninth editionDescription: xxv, 511 pages : color illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781473778696
Subject(s): DDC classification:
  • 23 658.84 D720i
LOC classification:
  • HF1416 D66
Contents:
An introduction to international marketing -- The world trading environment -- Social and cultural considerations in international marketing -- International marketing research and opportunity analysis -- International niche marketing strategies for small- and medium-sized enterprises -- Global strategies -- Market entry strategies -- International product and service management -- International communications -- The management of international distribution and logistics -- Pricing for international markets -- Strategic planning in technology-driven international markets.
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Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books Main Library Circulation Section CIR 658.84 D720i 2022 (Browse shelf(Opens below)) 1-1 Available 026104
Browsing Main Library shelves, Shelving location: Circulation Section Close shelf browser (Hides shelf browser)
CIR 658.84 C282i 2013 International marketing / CIR 658.84 C282i 2013 International marketing / CIR 658.84 C282i 2016 International marketing CIR 658.84 D720i 2022 International marketing strategy : analysis, development and implementation / CIR 658.84 E102 2015 E-business. CIR 658.84 E102 2022 E-commerce management : text and cases / CIR 658.84 R218i 2004 Introduction to e-commerce

includes bibliographical references and index.

An introduction to international marketing -- The world trading environment -- Social and cultural considerations in international marketing -- International marketing research and opportunity analysis -- International niche marketing strategies for small- and medium-sized enterprises -- Global strategies -- Market entry strategies -- International product and service management -- International communications -- The management of international distribution and logistics -- Pricing for international markets -- Strategic planning in technology-driven international markets.

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