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Contemporary marketing / [electronic resource] Louis E. Boone, David L. Kurtz.

By: Contributor(s): Material type: TextTextSeries: The Dryden Press series in marketingPublication details: Hinsdale, Ill. : Dryden Press, c1980.Edition: 3d edDescription: xx, 536 p. : ill. ; 25 cmISBN:
  • 003051391X
  • 9780030513916
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • HF5415 .B53 1980
Other classification:
  • 85.40
Online resources:
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Item type Current library Collection Call number Status Date due Barcode
EBooks EBooks Main Library Project Gutenberg Available

Includes bibliographical references and indexes.

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