Learning Resource and Development

The marketing of academic, national and public libraries worldwide : (Record no. 31978)

MARC details
000 -LEADER
fixed length control field 05917nam a2200325 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field CSPC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260309105142.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260306s2024 maua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780443134357
040 ## - CATALOGING SOURCE
Original cataloging agency CSPC
Language of cataloging eng
Transcribing agency CSPC
Description conventions rda
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number Z716.3
Item number .M37 2024
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 021.7
Item number M341
245 04 - TITLE STATEMENT
Title The marketing of academic, national and public libraries worldwide :
Remainder of title marketing, branding, community engagement /
Statement of responsibility, etc. edited by Patrick Lo and David Baker.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Cambridge, Massachusetts :
Name of producer, publisher, distributor, manufacturer Chandos Publishing,
Date of production, publication, distribution, manufacture, or copyright notice 2024.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 753 pages :
Other physical details illustrations ;
Dimensions 23 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. Peter Persic, Director of public relations & marketing, Los Angeles Public Library -- 2. Nicole Celic, adult service librarian, New York City -- 3. Sara P. Montoya-Hernandez, marketing & event coordinator, McAllen Public Library -- 4. Stacie Ledden, Director of strategic partnerships, anythink libraries -- 5. Shamichael Hallman, Senior library manager (former), Memphis Public Library -- 6. Tana Kung Peckham, Chieft Strategy Officer, Celeveland Public Library -- 7. Randall Goble, Director of Engagement, Kent District Library, Michigan, USA -- 8. Sam Helmick, Community and Access Services Coordinator, lowa City Public Library, United States -- 9. Steven K. Bowers, Executive Director, The Library Network, Novi, Michigan, United States -- 10. Helen Tapping, Head of Marketing and Online Services, The Seattle Public Library -- 11. Dr. Timothy Lentz, Archivist and Director, Detroit Opera archive and the Allesee dance and opera resource library at the Detroit Opera House (Co-authored with Dr. Hermina G.B. Anghelescu, School of Information Sciences, Wayne State University) -- 12. Sonia Zagwyn, children's services coordinator, Powell River public library, B.C., Canada -- 13. Isobel Hunter, chief executive, Libraries Connected -- 14. Lucia Werder, deputy director, Bremen Public Library -- 15. Niko Cvjetkovic, director, Rijeka City Library, Croatia -- 16. Olivera Nastric, Senior Librarian, director, Gladsaxe municipal libraries, Denmark -- 17. Jakob Guillois Laerkes, director, Gladsaxe Municipal Libraries, Denmark -- 18. Jane Cowell, chief executive officer, Yarra Plenty Regional Liabrary, Northeast Melbourne Region, Victoria, Australlia -- 19. Laurinda Thomas, manager, libraries and community spaces, Wellington City Council, New Zealand -- 20. April Slayton, director of communications, Library of Congress -- 21. Liisa Savolainen, deputy director, National Library of Finland -- 22. Huism Tan, executive director, Qatar National Library -- 23. Susan Parker-Leavy, head of library, Museum of Islamic Art Doha, Qatar -- 24. Elsbeth Kwant, strategic advisor, National Library of the Netherlands -- 25. Ute Schwend, director, German National Library in Frankfurt am Main -- 26. Augusts Zilberts, head of public relations, National Library of Latvia -- 27. Damilare Oyedele, co-founder & chief executive, Library Aid Africa -- 28. Margret Aldrich, director of communications, Little Free Library -- 29. Philip Kent, university librarian, The University of Sydney -- 30. Allan Cho, community engagement librarian, University of Education -- 31. Dr. Alex R. Hodges, HGSE librarian & director, Monroe C. Gutman Library, Harvard Graduate School of Education -- 32. Jenna Hillhouse, librarian, Center of Homeland Defense and Security, Naval Postgraduate School, United States -- 33. Ameet Doshi, head, Donald E. Stokes Library, Princeton University -- 34. Amanda Albert, university librarian, Jack C. Taylor Library, Fontbonne University -- 35. Marl Allen Mattson, head of global engagement initiatives and international partnerships librarian, Pennsylvania State University, Libraries -- 36. Anne Langley, dean of the University of Connecticut Library -- 37. Charlie Bennett, public engagement librarian, Georgia Tech Library -- 38. Charles Aylmer, head of the Chinese Department, Cambridge University Library -- 39. Dominic Tate, head of library research support and deputy director, Library & University Collections, University of Edinburgh -- 40. Wilhelm Widmark, director, Stockholm University Library -- 41. Prof. Dr. Andreas Degkwitz, library director (retired), Humboldt University of Berlin -- 42. Alrina de Bruyn, director of events & marketing, University of Johannesburg Library -- 43. Nadine Bailey, teacher librarian and technology integration - Middle School, Western Academy of Beijing -- 44. Mr. K, head of library, Somerset School Shanghai -- 45. Katie Day, teacher-librarian, Tanglin Trust School, Singapore -- Conclusion.
520 ## - SUMMARY, ETC.
Summary, etc. "The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more"-- Amazon.com.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Academic libraries
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public libraries
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element National libraries
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Libraries
General subdivision Public relations.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lo, Patrick,
Relator term editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baker, David,
Relator term editor.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC No
Koha item type Books
Edition 23
Classification part 021.7
Item part M341
Call number prefix CIR
Call number suffix 2024
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Main Library Main Library Circulation Section 03/06/2026   CIR 021.7 M341 2024 031342 03/06/2026 1-1 03/06/2026 Books