MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04168nam a2200301 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251022115544.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
251022s2023 nyua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781984680327 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CSPC |
| Language of cataloging |
eng |
| Transcribing agency |
CSPC |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
TR656.5 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
778.996413 |
| Item number |
V829 |
| 245 02 - TITLE STATEMENT |
|---|
| Title |
A visual reference to food styling. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
3G E-Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 289 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction to food styling -- Chilling facts about cold beverages -- Salad -- Focus on vegetable -- Overview of desserts -- Burgers and sandwiches -- Pasta and sauces -- Overview of garnishing -- Tips for chefs, caterers, and others who want to style their food. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Global lockdowns during COVID-19 prompted accelerated adoption of meal delivery apps like Uber Eats, Uva!, DoorDash, and others. With strict measures in place to keep everyone indoors, people began looking for ways to replicate the dining experience at home. Food and beverage brands and companies have been forced to rapidly transform the way they engage with customers, prioritizing websites, social media, digital content and mobile. All of these outlets have one thing in common-visuals and photography play the most important role in customer acquisition. Not only is your menu and social media presence the first thing a customer searches for and sees, but it can also be a determining factor in whether they make the purchase or keep scrolling for something else. So how important is food photography and food styling to your business? Food photography and food styling create visual appeal for consumers. In order to attract, convince and ultimately persuade potential customers to buy food from your company, the products must first and foremost be presented in an appealing and appetizing manner.<br/>A Visual Reference to Food Styling covers the preparation, decoration and decoration of plates in accordance with the basic design principles and covers the basic knowledge and skills related to food photography. This edition is packed with updated information and new topics are also added. A new chapter is also added in this edition.<br/>This book is designed to provide you with the specific skills, knowledge, and insight you need to nail professional food styling. This guide presents visual information in a variety of formats such as images, flowcharts, charts, graphs, cartoons, slideshows/PowerPoint presentations, and posters in an easy-to-understand manner. Based on various studies, students retain information better when it is presented both visually and verbally. These strategies help students of all ages better manage their learning goas and achieve academic success. Various concepts were introduced in this book to improve students' analytical thinking skills based on a visual learning strategy. In today's highly competitive market, it is no longer enough for a company to rely solely on the quality of its products. For enlightened consumers, quality and freshness are a matter of course. This has forced food and beverage companies to use visual marketing strategies to differentiate themselves. Having great, delicious images on your menu and on social media gives you a guaranteed edge over your competitors. It should always be part of your marketing strategy to emphasize the quality of your food through photos and ads. Food styling is responsible for making your campaigns taste good. A food stylist is to food photography what a fashion stylist is to fashion photography. They help create stunning food images by arranging the scene in a visually pleasing way that makes the food look even more desirable!" -- Back cover |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Photography of food. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Food presentation. |
| 710 1# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
3G E-Learning. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |
| Koha item type |
Books |
| Classification part |
778.996413 |
| Item part |
V829 |
| Call number prefix |
CIR |
| Call number suffix |
2023 |
