MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02482nam a2200301 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250909143051.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250909s2021 enk b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780367725471 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
CSPC |
| Original cataloging agency |
CSPC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
.L48 2021 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
L576 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Leveraged marketing communications : |
| Remainder of title |
the importance of studying the transfer of object-to-brand associations / |
| Statement of responsibility, etc. |
edited by Sukki Yoon, Yung Kyun Choi, and Charles R. Taylor. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon, Oxon ; |
| -- |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 237 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Leveraging secondary associations to build brand equity: theoretical perspectives and practical applications -- Leveraged brand evaluations in branded entertainment: effects of alliance exclusivity and presentation style -- The effects of sensory fit on consumer evaluations of co-branding -- Legitimacy and sincerity as leveraging factors in social sponsorship: an experimental investigation -- Communicating the fair trade message: the roles of reputation and fit -- When partners divorce: understanding consumer's reactions to partnership termination in cause-related marketing programs -- When good becomes bad: the role of corporate crisis and issue congruence -- Celebrity endorsements: a literature review and research agenda -- Cause-related marketing persuasion research: an integrated framework and directions for further research -- Talking about CSR matters: employees' perception of and reaction to their company's CSR communication in four different CSR domains -- Celebrity vs. influencer endorsements in advertising: the role of identification, credibility, and product-endorser fit. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This book examines the association between brands and entities, ideas, and contexts and combines theory and practice to offer new perspectives to help academics, practitioners, and policymakers better understand and apply LMC research." |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yoon, Sukki, |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Choi, Yung Kyun, |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Taylor, Charles R., |
| Relator term |
editor. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |
| Koha item type |
Books |
| Classification part |
658.802 |
| Item part |
L576 |
| Call number prefix |
GRD |
| Call number suffix |
2021 |
