MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02889nam a2200313 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250909113631.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250908s2021 enk b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780367548186 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
CSPC |
| Original cataloging agency |
CSPC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.55 |
| Item number |
.T73 2021 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Item number |
T687 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Transforming relationship marketing : |
| Remainder of title |
strategies and business models in the digital age / |
| Statement of responsibility, etc. |
edited by Park Thaichon and Vanessa Ratten. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon, Oxon ; |
| -- |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 161 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Routledge advances in management and business studies |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Online retailing and relationship marketing: evolution and theoretical insights into online retailing and relationship marketing -- Risks and barriers towards organ donation: strategies to move forward from relationship marketing perspectives -- Multi-generation sponsorship: awareness, attitudes and purchase intensions in successive generations -- Digital banking and customer satisfaction: the Nigerian perspective -- The role of religiosity in collaborate consumption behaviour -- Customer perceptions in possession-processing services: factors and indicators of behavioural loyalty -- Athlete entrepreneurs: relationship marketing through collaborative ideation -- Relationship marketing through error management and organisational performance: does it matter? -- Relationship marketing in the digital age -- Online retailing and relationship marketing: the current landscape and future developments. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing and how organisations should restructure for successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship building strategies and techniques for successful customer relationship management"-- Provided by publisher |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing |
| General subdivision |
Technological innovations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Thaichon, Park, |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ratten, Vanessa, |
| Relator term |
editor. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |
| Koha item type |
Books |
| Classification part |
658.812 |
| Item part |
T687 |
| Call number prefix |
GRD |
| Call number suffix |
2021 |
