MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04591cam a2200397 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
21791197 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250508163931.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201106s2021 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2020048902 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781789667370 |
| Qualifying information |
(paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| -- |
CSPC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD30.28 |
| Item number |
.B3685 2021 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.401 |
| Item number |
B279b |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Barrow, Colin, |
| Relator term |
author. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The business plan workbook : |
| Remainder of title |
a step-by-step guide to creating and developing a successful business / |
| Statement of responsibility, etc. |
Colin Barrow, Paul Barrow and Robert Brown. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Tenth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Kogan Page, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 300 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Phase One. Strategy and purpose -- Introduction -- Assignment 1. Coming up with a winning idea for your business plan -- Assignment 2. Strategy - the big picture -- Assignment 3. You and your team -- Phase Two. Market research -- Introduction -- Assignment 4. Researching customers -- Assignment 5. Researching competitors -- Assignment 6. A plan for market research -- Phase Three. Competitive marketing strategies -- Introduction -- Assignment 7. Products and/or services -- Assignment 8. Pricing -- Assignment 9 -- Advertising and promotion -- Assignment 10. Place and distribution -- Assignment 11. People, process and physical environment -- Assignment 12. Competing online -- Phase Four. Operations -- Introduction -- Assignment 13. The selling methods plan -- Assignment 14. Making, outsourcing and supplies -- Assignment 15. Legal and regulatory factors -- Phase Five. Reviewing financing requirements and options -- Introduction -- Assignment 16. The sales forecast -- Assignment 17. Cash-flow projections -- Assignment 18. The profit and loss account -- Assignment 19. The balance sheet -- Assignment 20. Break-even analysis -- Assignment 21. Estimating financing requirements -- Assignment 22. Stress testing your business projections -- Phase Six. Business control -- Introduction -- Assignment 23. Financial controls -- Assignment 24. Sales and marketing controls -- Assignment 25. Other business controls -- Phase Seven. Writing up and presenting your business plan -- Introduction -- Assignment 26. Writing up and presenting your business plan. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan. Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbook guides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 24 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to - Come up with a winning business idea - Complete market and competitive research - Set up a winning marketing strategy - Forecast watertight financials and projections - Define realistic operations and staffing - Deliver an unforgettable pitch to potential backers and investors This new and fully updated edition includes 67 business case studies that show you how successful entrepreneurs have dealt with strategic planning in the past. The content has been streamlined to focus on the most critical parts of business planning, ensuring you spend time where it matters and stay competitive. With new information resources and financial planning consideration, this is an invaluable guide for entrepreneurs, business executives and students"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business enterprises |
| General subdivision |
Finance. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Barrow, Paul, |
| Dates associated with a name |
1948- |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brown, Robert, |
| Dates associated with a name |
1937- |
| Relator term |
author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Barrow, Colin. |
| Title |
Business plan workbook |
| Edition |
Tenth edition. |
| Place, publisher, and date of publication |
London, United Kingdom ; New York, NY : Kogan Page, 2021. |
| International Standard Book Number |
9781789667387 |
| Record control number |
(DLC) 2020048903 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Edition |
23 |
| Classification part |
658.401 |
| Item part |
B279b |
| Call number prefix |
CIR |
| Call number suffix |
2021 |
| Suppress in OPAC |
No |
