MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03727cam a22004578i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
22862304 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CSPC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250602094114.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
221110s2023 nju 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2022054469 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119835202 |
| Qualifying information |
(hardback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
CSPC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.K635 2023 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
K848e |
| Edition number |
23/eng/20221110 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Entrepreneurial marketing : |
| Remainder of title |
beyond professionalism to creativity, leadership, and sustainability / |
| Statement of responsibility, etc. |
Philip Kotler, [and 3 others]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
2303 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 266 pages ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Prologue: Marketing in the post-normal era -- The omnihouse model: a holistic perspective of entrepreneurial marketing -- From professional to entrepreneurial marketing: the core elements of the omnihouse model -- Rethinking competition: collaborating for sustainability -- Navigating customers: progressive approach for stronger market position -- Unifying capabilities: converging mindsets within an organization -- Integrating functions: converging departments within an organization -- Converging creativity and productivity: from idea generation to capital optimization -- Creativity and the balance sheet: securing funding for imaginative capabilities -- Converging innovation and improvement: solution-centric approach for higher profit margin -- Converging leadership and management: maintaining: maintaining values and increasing market value -- Finding and seizing opportunities: from business outlook to marketing architecture -- Building omni capabilities: from preparation to execution -- Securing future trajectory: from balance sheet to market value -- Uniting marketing and finance: from separation to integration -- Technology for humanity: high tech, higher touch -- Technology and stakeholders: leveraging tools to increase value -- The post-operational excellence: balancing rigidity and flexibility -- Epilogue: Visioning the next curve. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Marketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and risk-taking, if they are to adapt to the challenges of the post-pandemic digital world. Entrepreneurial Marketing explains the basics of professional marketing and marketing operations, but also how this foundation must support entrepreneurial thinking and risk-taking. This marriage of professional and entrepreneurship is the new capability marketers need to grow their companies in the next ten years. Each chapter starts with a global or regional case study"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Organizational change. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Decision making. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Creative ability in business. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kartajaya, Hermawan, |
| Dates associated with a name |
1947- |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hooi, Den Huan, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mussry, Jacky, |
| Relator term |
author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Kotler, Philip. |
| Title |
Entrepreneurial marketing |
| Edition |
First edition. |
| Place, publisher, and date of publication |
Hoboken, NJ : Wiley, [2023] |
| International Standard Book Number |
9781119835448 |
| Record control number |
(DLC) 2022054470 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Edition |
23 |
| Classification part |
658.8 |
| Item part |
K848e |
| Call number prefix |
CIR |
| Call number suffix |
2023 |
| Suppress in OPAC |
No |
