Learning Resource and Development

#Share (Record no. 10532)

MARC details
000 -LEADER
fixed length control field 01195nam a22003617a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230512223533.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191127t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781631574412
040 ## - CATALOGING SOURCE
Transcribing agency CSPC
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number W850h
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wood, Natalie T.,
Relator term author.
245 00 - TITLE STATEMENT
Title #Share
Remainder of title how to mobilize social word of the mouth (sWOM)/
Statement of responsibility, etc. Natalie T. Wood
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Business Expert Press ;
Date of publication, distribution, etc. 2017.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 238 pages :
Other physical details figures ;
Dimensions 23 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
490 0# - SERIES STATEMENT
Series statement Digital and Social Media Marketing and Advertising Collection
500 ## - GENERAL NOTE
General note Includes index,
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Word-of-mouth advertising.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Viral marketing.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social networks.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (marketing).
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media
General subdivision economic aspects.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Muǫz, Caroline K.,
Relator term author.
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="Lenie">Lenie</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
-- CIR 658.872 W850h 2017
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Main Library Main Library Circulation Section 05/12/2023   CIR 658.872 W850h 2017 021691 05/12/2023 1-1 05/12/2023 Books