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Introduction to marketing

McDaniel, Carl

Introduction to marketing Carl McDaniel - 12th Edition - Australia: South-Western Cengage Learning, 2013. - xxviii, various pages: figures, illustrations, tables; 28 cm.

Includes Index.

ISBN: 9781133273875 1133273874

Subjects--Topical Terms:
Marketing.
Marketing--Management.

Dewey Class. No.: 658.8 / M459i

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