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Advertising media planning : a brand management approach /

Kelley, Larry D.,

Advertising media planning : a brand management approach / Larry D. Kelley - 4th edition - New York : Routledge by Taylor and Francis, 2015. - v, 351 pages : tables ; 22 cm.

Includes Index.

ISBN: 9780765640901

Subjects--Topical Terms:
Advertising media planning.
Brand name products.
Marketing.

Dewey Class. No.: 659.111 / K287a

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