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Marketing research : online research applications/

Burns, Alvin C.,

Marketing research : online research applications/ Alvin C. Burns - 4th Edition - New Jersey : Pearson Education, 2004. - iii, 642 pages : images ; 26 cm.

Includes Index.

ISBN: 9812471332

Subjects--Topical Terms:
Marketing research.
SPSS for Windows.

Dewey Class. No.: 658.83 / B937m

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