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MKTG10 : principles of marketing /

Lamb, Charles W.,

MKTG10 : principles of marketing / Charles W. Lamb, Joseph F. Hair, and Carl McDaniel. - Boston, Massachusetts : Cengage Learning, 2017. - iii, 392 pages : images ; 27 cm.

Includes index.

ISBN: 9781305631823

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / L165m

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