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Conducting focus groups : for business and management students /

Oates, Caroline J.,

Conducting focus groups : for business and management students / Caroline J. Oates, Panayiota J. Alevizou. - Los Angeles : SAGE, 2018 - xiii, 90 pages : 24 cm.

Includes bibliographical references and index.

ISBN: 9781473948228

Subjects--Topical Terms:
Focus groups.
Business.--Methodology.--Research.
Management.--Methodology.--Research.

LC Class. No.: HD30.4

Dewey Class. No.: 650.072 / Oa8c

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