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Social media strategy a practical guide to social media marketing and customer engagement

Atherton, Julie

Social media strategy a practical guide to social media marketing and customer engagement Julie Atherton - London : Kogan Page Limited, 2020. - xiv, 252 pages : figures, tables ; 24 cm.

Includes index.

ISBN: 9780749497071

Subjects--Topical Terms:
Internet marketing.
Marketing channels.
Social media.

Dewey Class. No.: 658.872 / At44s

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